Friday, 14 January 2011

10 Questions with: Ben Jay - Prime Loops CEO

What's been your biggest achievement of the year?
Wow! There's been so much that's happened in 2010, picking one event is gonna be hard! Hmmmmmm... I would say having our Sound Libraries used on game soundtracks like GTA IV, by producers likes Jack D Elliot (Britney Spears, Stevie Wonder, Christina Milian, Kelly Rowland ect) and featured on huge London underground breakthrough tracks like 'Giggs feat: Mike Skinner - Slow Songs' was all very exciting!

You can visit my website for more details btw! Here: Ben Jay


What moments will you never forget?
Ha! Accidentally putting salt in tea at a meeting...ooops!

Who's been your favourite newcomer of the year?
Nero's dubstep is really innovative...they're taking it to a whole new level, Innocence was a great track- shout to the boys!

Who's been the artist of the year for you?
Wow - loads, just one? Chase & Status have smashed it! Shouts!

What's been your favourite label of the year?
That's a really hard one, there been so much hot stuff this year. Do I really have to choose one? hmmmm....I'll go with a safe choice then, these guys aren't new but....I'd like to big up Ninja Tunes, year after year they put out great stuff and this year has been no exception!

What do you think has been the best track of the year?
I'll have to give a shout to the Noisia boys - great production all-round, 'Foreign Beggaz feat: Noisia - Contact was a great track ;-)

What's been your favourite event of the year?
Exit Fest in Serbia!

What's the funniest thing that's happened to you?
At work? Hahahha! One day we had a guy burst through the door at our office, at first we couldn't understand what he was saying, we are not used to people coming into the office unannounced, so it took me a second to realize that he was deaf! He was saying 'I wanna buy loops' and started reaching for his pocket to give money! I had to slowly explain to him him that we are not a shop, and that he can download our products from the website!! He must have got our address from Yellow pages or something! Madness! Once he had left, Rene Steuns, our Product Manager, who had been very quiet the whole time while this deaf guy was in the office said to me "Ben I have a confession to make, I can do sign language!" Hahah!

What do you have planned for the next year?
2011 is going to be a huge year for the Prime Loops Team, we can't say too much, but we've got some major deals on the way which we are really looking forward too, we added a whole line of music production video tutorials from our new partners 'Groove3' in December, and we've got plenty more exciting content deals lined up for the new year...plus a whole new string of ultra-streamlined sample pack releases,we are pushing each release to new levels and we're really enjoying it!


Anything more you want to tell us?

Did i tell you how much I love sushi? I could tell you about how to cook the rice and....ohhhhh,...don't get me started we'll be here for hours!!!!