When talking about Pop music, it's very easy to make the assumption that the chart is the be-all and end-all. That everyone knows the music that's at the top and the acts that make it are just as famous.But it's not the only chart - countries around the world play host to their own popular music scene, and arguably none is quite so susceptible to internal influence than Japan - hence the phrase "Big in Japan"!
So let's play spot the difference and see how the Japanese culture differs from the western one...
I'm actually out in Japan right now so I've got a first hand look and listen at their equivalent to MTV... Though they also have a Japanese iteration of MTV to watch as well.
This brings me nicely to my first point...
Westernisation
While I'm not entirely sure that's a real word, a lot of Jpop (A term coined to reference Japanese Pop music) takes influence from the western musical culture. For instance, I can't walk around the shops right now without hearing a heavy rock rendition of Lady Gaga's "Pokerface" by a Japanese band; though this is a rarity. The vast majority of Japanese Charting music is not JRock (You guessed it, Japanese rock music), but the aforementioned JPop.
So on to the music itself - a lot of the number one hits are conventional electronic pop in style - programmed beats, usually at a danceable speed, with synths and samples on top, topped off with the vocals at the forefront. Considerably at the forefront in some cases; I noticed some of the tracks lay the emphasis on vocals so much that the music behind it loses some of the power.But yes, the music I've heard tends to split one of four ways - upbeat, major-sounding pop; big memorable ballads; emotionally-charged, auto-tuned stuff filled with saw-tooth synths and the side that doesn't seem to exist in the western pop chart - heavy metal guitar-laden beats with boyband-esque vocals.
That links me nicely to my next observations on...
Image
As with the majority of Pop music, image plays a huge role. A very large amount of the pop music scene is focused around Boybands. I say boybands in the 90s Pop music sense - hip hop fashion sense, heavy on the vocal harmonies and extensively choreographed dance routines. Boybands are so well respected over here that they, like many other popular artists, are commissioned to do large amounts of advertisement and endorsement. I walked past several billboards today that featured popular JPop boyband "Arashi" showing off their colourful new cameras.
While the JRock scene's fashion sense isn't afraid to be eclectic to the point of near insanity, JPop doesn't veer too far from the conventional fashions. That said, the androgynous nature of Japanese popular culture does allow the occasional guy to spend a decent amount of time in his favourite dress.
A lot of this focus on image results in "Idol worship" - where Japanese girls (not just schoolgirls, you'll find no shortage of older women to fawn over these idols too!) are so star struck that they'll buy anything with the object of their affection's face emblazoned on it. This tendency is fuelled by the cross-pollination of popular artists between different aspects of media...
JPop Media TakeoverJpop musicians tend to diversify much more than western ones - they extend their talents to tv shows, movies, anime, video games and theatre; often providing theme tunes for their TV shows or films, in a Will Smith-esque attempt to promote both their music and their movies in one fell swoop.
This could be attributed to the existence of companies such as "Johnny's entertainment" - this huge media entity trains up young Japanese boys to become horrendously famous, imbuing them with essential traits for their careers such as dancing skills, vocal coaching and more. So they are trained from the ground-up to be talented celebrities, then pushed into every media format possible. Makes a change from talentless reality TV contestants filling up the western magazines.
This also results in increased artist longevity - some artists have been in the business since they were in their early teens and are still going strong well into their thirties.
Overview
So to wrap up - in 2010, JPop embodies the modern western pop culture, the culture that was popular in the mid 90s, and ties it all together with their own cultural heritage. Their mainstream music is massively diverse, spanning from heavy metal to dance to hip hop and their artists are worshipped so much that you'll find "Idol Shops" in the high street, containing memorabilia of the various musicians in the charts.
All-in-all, it's quite a different world; ironically a country so much smaller than the west has a much bigger variety of music genres in the charts - perhaps that's why so many artists that struggle in the west find themselves "Big in Japan"!











































