At some point, if things go well and you've been paying close attention to this blog, you may find that a label wants to sign you up for a single release. Often, they'll then send over a contract for you to sign. But what do all these terms mean? Everyone's heard about 'getting your lawyer to look over the contract' - but in the real world, no normal person is going to get a lawyer involved for a contract that might cover 300 vinyls and a handful of digital sales. These contracts are usually pretty perfunctory anyway, but there are a few things you need to know about. So let's take a look at some of the things you need to keep in mind as you scour that first contract!
First, there will be the 'term'. This is how long the contract will last (or to put it another way, how long the label will own your tracks). It's usually in perpetuity - that's forever - which is a touch harsh, we feel. Some more progressive labels these days use a term of something like 7 years, after which you'd be free to offer the tracks for free download on your own site, for instance. If this appeals, it might be worth asking to change the contract in this respect.
Then there may be some talk of 'an advance'. If there is, you're lucky - the advance is an endangered species and has been very rarely seen in the wild since about 2008. An advance is exactly what it suggests; you get some of your share of the profits up front. This is, of course, re-coupable - so if you get an advance of £200, then when the money comes in, the first £200 from your side will go to the label. If the record doesn't make that much profit, then technically you will owe the label the difference. In practice though, they can't charge you for it. An advance is definitely a positive - it shows the label has confidence in your release, and forces them to commit to working hard to make sure it sells enough to make the money back.
The 'option' is very important and commonly misunderstood part of some contracts, and will usually be used in a context like 'the option of two further singles'. This means that the if the label is happy with the release, they can exercise the option and extend the contract - thereby contracting you to deliver more singles (which they will also own). You would theoretically have no say in this. In practice, it's usually not as sinister as it sounds, many labels wouldn't exercise the option, and it's usually used by labels who want to develop with an artist, rather than constantly release different artists all the time. But it's important to check a contract to see if this clause is there, and to understand what it could mean for you. If you're not happy with it, ask for the clause to be removed.
Most contracts will also include the phrase 'the artist waives all moral rights'. This means that you waive your right to veto if, for instance, the label manages to get your track licensed to a cigarette advert or arms company. In practice, the number of arms companies that go around licensing underground dance tracks for their adverts is pretty much zero, and most dance tracks don't get licensed at all, let alone by morally suspect types. But again, if this bothers you, it's worth asking to remove it.
Publishing is occasionally mentioned in contracts, although it's more often a separate issue. But it's important. In short, when your track gets radio play, TV licenses, compilation use or anything like that, you're entitled to a royalty. A publisher rounds up all these royalties, takes a cut and passes the rest on to you. Often these days, especially with medium to large record labels, a label may want to sign the publishing on the track, as well as the recording rights. That's not necessarily a problem, but make sure you get some details on what their publishing arm is like - it should usually be 'sub-published' by a larger company who can handle the admin, and so on. There's nothing wrong with signing the publishing to your label, but make sure you're confident that they'll do a decent job!
Lastly, there's the issue of costs. In general, most dance music deals these days will just split the profit 50/50 after costs. That's about as fair as it gets - so just make sure that this is what is stated in the contract. We have seen a couple of contracts that split the cash before costs, and then take the costs out of the artist's side. This is old-school major label behavior, and not really suitable to today's landscape. If a label tries to pull this one on you, we'd suggest you politely take your tracks elsewhere!
One thing we've emphasised here is that you can always ask the label to change the contract. Many people, especially newcomers to the industry, are often too shy to ask for changes to the contract, worrying that it may somehow jeopardise their release. Not so - it just shows that you're keen to know what's going on, and paying attention. And anyway - if your tracks are genuinely good enough, there will be plenty of other labels who'd be happy to take them on should negotiations go sour.
As you can see, most contracts are actually fairly straightforward - the legal jargon can look impenetrable but in fact it's just wrapping up some quite simple concepts. So bear this in mind as you scan through that first contract from a new label, and don't be afraid to get in touch with them if you don't like the look of things. It doesn't need a lawyer after all!
Thursday, 26 July 2012
Thursday, 19 July 2012
Give Your Voice Some Room!
One step that many producers are keen to take at some point in their career is to work with a vocalist. It's something that can give tracks an extra edge, something that can add a catchy or memorable hook, and may even provide a touch more commercial potential. But writing tracks for vocalists can be very different from writing instrumentals. So what are the things you should look out for? Read on, as we take a deeper look...
The first thing to consider is that song structures for vocalists are going to be very different to normal electronic track structures. They may, in fact, even be actual songs! This is a far cry from the standard dance arrangement which usually goes something like 'intro, beats, breakdown, beats, outro'. Instead, you'll want to be thinking more about verses and choruses. Verses and choruses don't necessarily mean you need to be writing big soaring catchy pop melodies or anything like that. Listen to many of the big RnB or hip-hop tracks out there and you'll notice that the backing tracks often don't change a lot from the verse to the chorus - sometimes it's as subtle as a couple of extra percussion sounds or a pad line - but the point here is that it's sectional and pretty straightforward. Your author once sent a lovingly crafted backing track to a well known grime crew for a vocal - lovingly crafted to the extent that it had all sorts of interesting diversions, 4-bar bridges, little switch-ups and so on, and got back an email that basically said 'sorry, we didn't understand the structure, so here are 3 verses and 3 choruses'.
So the simplest thing is to aim for a structure based around verses and choruses that are 16 bars in length. Generally you can skip the extended beats intro - nobody wants to hear two minutes of kick drum while they're waiting for a vocal to come in - and the same goes for the outro too. If you need a DJ-mixable version you can do that later, once you've got the main track sorted. A short bridge section might help add variety if your vocalist is interested, but you should make sure that this or any other part of your track can be binned (or extended) if necessary. The main thing is the vocal, and you'll be working around it where possible. If your singer only wants an eight bar chorus, or no chorus at all, or has some other ideas entirely, you should be able to be flexible enough to do this.
Equally, since the main thing is the vocal, you should be leaving plenty of space for it in the arrangement. A super-busy percussion section, a huge lead synth, a massive 'filth' bassline - all of these are largely incompatible with a full vocal. That's not to say they have no place in your track - you just need to be careful of having things competing for space. You could try having a very simple chorus vocal which could sit on top of a filthy bassline, and then drop out the bassline (or Low-pass filter it) to focus on the vocal for the verses, for instance. But be aware that a lot of those little details which in an instrumental tune add a touch of interest for the listener, can simply distract from a full vocal.
When writing synth lines and melodies then, don't be afraid to put them in your original idea, but with a view to reducing or reworking them later. They can often give a singer ideas for melodies or harmonies - but then when you record the vocal, they may be masked by the very vocal they inspired. That's fine - don't try to mash everything into the mixdown all front and centre, you can chop them so that they simply accent or answer certain vocal phrases.
The summary of all this is that you should be thinking about the singer and the vocal they will eventually provide, all the way through the writing process. Writing a full track and hoping to graft a vocal on at the end will usually end in tears - you need to consider what the vocalist needs, what the vocal will mean for your arrangement, and how you may have to compromise certain aspects of the track to really make the vocal work. Flexibility is key. If you need to change the track around once you've got the vocal then do it - nothing should be set in stone!
We've covered producing and mixing vocals in a previous article, but if you write well for a vocal, then half your job is done already. So why not take the plunge - get in touch with a local singer, borrow a microphone off a friend and get writing. Who knows where it could take you!
The first thing to consider is that song structures for vocalists are going to be very different to normal electronic track structures. They may, in fact, even be actual songs! This is a far cry from the standard dance arrangement which usually goes something like 'intro, beats, breakdown, beats, outro'. Instead, you'll want to be thinking more about verses and choruses. Verses and choruses don't necessarily mean you need to be writing big soaring catchy pop melodies or anything like that. Listen to many of the big RnB or hip-hop tracks out there and you'll notice that the backing tracks often don't change a lot from the verse to the chorus - sometimes it's as subtle as a couple of extra percussion sounds or a pad line - but the point here is that it's sectional and pretty straightforward. Your author once sent a lovingly crafted backing track to a well known grime crew for a vocal - lovingly crafted to the extent that it had all sorts of interesting diversions, 4-bar bridges, little switch-ups and so on, and got back an email that basically said 'sorry, we didn't understand the structure, so here are 3 verses and 3 choruses'.
So the simplest thing is to aim for a structure based around verses and choruses that are 16 bars in length. Generally you can skip the extended beats intro - nobody wants to hear two minutes of kick drum while they're waiting for a vocal to come in - and the same goes for the outro too. If you need a DJ-mixable version you can do that later, once you've got the main track sorted. A short bridge section might help add variety if your vocalist is interested, but you should make sure that this or any other part of your track can be binned (or extended) if necessary. The main thing is the vocal, and you'll be working around it where possible. If your singer only wants an eight bar chorus, or no chorus at all, or has some other ideas entirely, you should be able to be flexible enough to do this.
Equally, since the main thing is the vocal, you should be leaving plenty of space for it in the arrangement. A super-busy percussion section, a huge lead synth, a massive 'filth' bassline - all of these are largely incompatible with a full vocal. That's not to say they have no place in your track - you just need to be careful of having things competing for space. You could try having a very simple chorus vocal which could sit on top of a filthy bassline, and then drop out the bassline (or Low-pass filter it) to focus on the vocal for the verses, for instance. But be aware that a lot of those little details which in an instrumental tune add a touch of interest for the listener, can simply distract from a full vocal.
When writing synth lines and melodies then, don't be afraid to put them in your original idea, but with a view to reducing or reworking them later. They can often give a singer ideas for melodies or harmonies - but then when you record the vocal, they may be masked by the very vocal they inspired. That's fine - don't try to mash everything into the mixdown all front and centre, you can chop them so that they simply accent or answer certain vocal phrases.
The summary of all this is that you should be thinking about the singer and the vocal they will eventually provide, all the way through the writing process. Writing a full track and hoping to graft a vocal on at the end will usually end in tears - you need to consider what the vocalist needs, what the vocal will mean for your arrangement, and how you may have to compromise certain aspects of the track to really make the vocal work. Flexibility is key. If you need to change the track around once you've got the vocal then do it - nothing should be set in stone!
We've covered producing and mixing vocals in a previous article, but if you write well for a vocal, then half your job is done already. So why not take the plunge - get in touch with a local singer, borrow a microphone off a friend and get writing. Who knows where it could take you!
Friday, 13 July 2012
Stay Focussed!
A common problem in the tracks of novice producers - and it's one that is manifested in a couple of ways - is that the tune lacks any kind of clear focus. Which is unfortunate, because often there's a great track in there just waiting to be unleashed. So how can you avoid this fate, and really let your tracks shine? Read on, as we suggest ways of taking a step back to see your tune more clearly...It's a bit like taking a photo. You can point your camera at the most beautiful landscape, but if it's out of focus, or your brother's clapped-out motor is stuck in the foreground, it won't make for much of a picture. All the ingredients are there, but the end result doesn't quite work. And so it is with music - you might have a great groove, and loads of superb musical ideas, but unless you arrange and mix the tune to show off these strengths in the best possible light, you may just end up with a mess.
So the key is to identify the best parts of your track, and push them forward into the spotlight. If they're strong enough, they will carry the vibe by themselves. Cluttering up the arrangement will only distract listeners from the main theme of the tune, or worse, obscure it completely.
Consider Todd Terje's track 'Ragysh'. One of the standout tracks of 2011, it is defined by a huge breakdown, and runs to nearly 9 minutes in total. But there are essentially only 3 sounds in the whole track, plus the simplest of drum beats. No big risers or snare rolls in the breakdown, no crazy FX or edits, no acid line or ravey strings to bolster the track in case it gets dull. It just has strong melodic ideas shown off to their fullest, and the discipline to leave them alone.
At the opposite end of the dance music spectrum there's the junglist DJ Die, famous for his rollers. He's said in interviews that his motto is 'don't over season the soup' and it shows in his tracks; usually a beat, simple bassline and couple of samples for ear candy. He identifies the essential elements and pares the track down to just these - and the results are incredibly effective.
So you need to take this into account when you're writing. Don't fall into the slacker's trap of just doing the bare minimum - make sure there are plenty of ideas in your beat before you start arranging it, and then you can pick the strongest ones, discarding most of the others. (If you really like the sounds you're losing, you can always use them in the next track!) Start thinning things out, muting channels to see what works on its own and what's just filling out the spectrum. It should be possible to get down to the essence of what the track needs to be about.
You should then build the arrangement around these important areas; dropping other elements out when your main themes come in. Indeed it's often advisable to drop one major element out of the mix when another comes in, to let the listener focus more clearly on the new factor. If the main idea on it's own doesn't quite seem to cut it sonically, then instead adding another element, consider reinforcing it with EQ, adding some FX or perhaps subtly doubling it with a synth line playing the same pattern. Often the added sonic weight will work better than cluttering up the mix with more details.
Your mixdown process should be tailored to similar ends. Anything that isn't the main focus of the track can be pretty low in the mix, and it should lean towards the main idea - just listen to the average Rihanna track for instance, and see how incredibly loud the vocal is mixed. Many novices mix vocals way too quiet, and the vocal sits amongst the various elements of the track, instead of taking pride of place at the head of the mixdown.
The same goes for EQ - while your main idea should sound full, the supporting cast of your track can be whittled down to just what is needed. It's often advisable to use subtractive EQ on some of the background sounds so that they don't clash with your main theme. If you're not sure how to start, try using a frequency analyser on the main element of the track to see where it sits in the frequency spectrum, then doing a gentle EQ cut on those frequencies in some of the other sounds.
It's not easy to stay on top of all this as you're writing your tune. But it's essential to make sure that the essence of your track is not lost in amongst all the things you put in to support it! So make sure that at every stage of the writing process, you keep asking yourself - what is the focus of this track? Is it being pushed front and centre, so that it's the thing people will remember? Do these other parts really help, and do what they're supposed to do? Make it into a habit, and you'll soon find it becomes second nature. So keep writing, and stay focussed!
Wednesday, 4 July 2012
How To Find Your Production Style!
One of the biggest difficulties for a lot of producers, especially those who are just starting out, is finding and developing a recognisable style of their own. How do you get there? Where does this style come from?
Styles don't just develop randomly - they are usually a combination of influences and borrowed ideas from a range of music. It can be deliberate or subconscious, but it doesn't happen without plenty of creative input from somewhere. So let's take a look at how you can take influence from other artists, scenes and genres without stepping into those dangerous territories of pastiche, or worse, just plain rip-off!
It's all very well being a scene player - as we've outlined on this blog before, writing tracks that fit
neatly into a particular scene can get you a fair level of
recognition in that scene - but to really stand out you need to
bring something else to the table. This is what the best producers do, and
you can afford to be quite open about it, so long as you approach
things in an artistic way. Consider the early tracks of bass music
mainstay Untold - tracks like 'Stop What You're Doing' were a
welcome breath of fresh air in a scene that was looking for new
sounds, as they used huge bass stomps in place of kick drums. Untold
himself was very open in interviews about how this was strongly
influenced by Wiley's early productions, but what made it fresh was
that he took this technique and incorporated it into a
dubstep-inflected scene, combining the two to bring a whole new take
on an existing style. As it was also extremely well-executed, it
immediately catapulted him up into the ranks of respected producers.
A 'pastiche' is copying a style
completely - take the melodic styles, the same kind of synth
patches, the same drum machines or patterns, and write an original
track. It's not plagiarism, as you've written an original piece, but
people could easily think it actually came out years ago, when that
style was originally popular. Writing a pastiche is often actually a
lot of fun, and you can learn a lot from it, as you try to copy
production techniques and figure out how they were done, but it
will never excite people in the same way as something genuinely new.
So, a better way to think about
incorporating other styles into your beats, is to take what you've
learned about these genres and bring it into your existing tracks.
This way you can take a signature sound from a genre and bring it
wholesale into your own stuff, without compromising your identity.
Basement Jaxx are a classic example; their tracks pull in samples and
riffs from latin, soul and early 80's boogie records all the time,
but since they are then putting these in the context of a UK house
music sound, the result is something fresh and original.
Or take dBridge, who saw the sparse
minimalism of early dubstep and started using those clipped halfstep
beats in his drum and bass tracks. It was a straightforward concept,
splicing together two existing genres, but it was a fresh new
sound, and simply by dint of being one of the first people to do it
properly, he was rightly hailed as one of the originals in the scene.
It's something you hear constantly in
the evolving field of dance music. Right now producers across the
globe are taking footwork and juke sounds and throwing them into bass
music structures; veteran dubstep producers are taking their
soundsystem roots and using them in house tracks; classic Chicago
house drum machine beats are suddenly all the rage amongst UK bass
music producers.
So instead of just waiting for your
productions to develop their own signature style, take them by the
scruff of the neck and make one! Draw on that love you've always had
for salsa music, or classic New York house, or experimental noise,
and start referencing it in your garage, jungle or hip hop tunes.
Take influence from wherever you can, and don't worry about being too
obvious – just make something new. Be bold, make a statement!
Friday, 29 June 2012
Layering Synths For Bigger Sounds
Are your synth lines not really cutting
the mustard? Does the top end lack a little fizz, or do you find the
lows to be a touch inconsistent? Then perhaps you should indulge in
a spot of layering....


When people discuss 'layering' up synth
lines, they're usually talking about getting the same MIDI part
playing on two or more synths at the same time. There are plenty of
reasons why you might want to do this, and a few why you wouldn't, and that's what we'll be examining here.
The first, and arguably most common,
reason for layering up your synths is that you want a bigger sound.
If your lead line isn't quite cutting through the mix, then try
doubling it with a fizzy sound, high-pass filtered such that it
doesn't clash too much with the main line (at least above 1 - 2kHz).
In general you should be looking for a fairly subtle effect; take a
simple synth patch, blend it in very quietly, and make sure it's
doing only what's required. The majority of the character of the
sound should be coming from the main synth patch; if you start trying
to get several big and crazy synth lines playing at the same time
you'll only end up in mixdown hell as you try to compress, sort out
phases and automation and volume on several synths simultaneously.
To this end, don't be afraid of using presets or simple sounds for
any synth layers that will secondary to the main sound, although
many producers like to stay away from presets for reasons of
originality, here you're just using it as a tool, to bulk up another
sound. It's the main patch people will be listening to, so just grab
something that works and move on!
Similarly at the low end, many big
synth patches make great bass sounds, but don't quite cut it for
sub-bass. In this case, try high-passing your synth at something
like 150Hz (or perhaps even up to 200Hz if it's getting muddy in your
mixdown) and layering in a straight sine wave for the sub bass.
Again, simpler is better, and a sine wave is perfect for sub bass.
Be sure to make the volume envelope match that of the main synth (or
at least make sure it will sound good on a system, by giving it a
touch of decay and release), add a touch of compression and you're
good to go. It really doesn't need to be any more complicated than
that.
When layering a new synth line to
complement an existing patch, you need to make sure it matches your
main patch in a number of ways; chiefly volume, space and filtering.
If your main patch filters up and down, make sure your layers do
likewise to avoid leaving them high and dry (try sending them all to
a buss and filtering that for simplicity). Send your layers to the
same reverbs for consistency, and if your main patch moves around the
stereo field, then ensure your layers do too. If the volume of the
main patch changes, then reflect this in the layers. Paying close
attention to all these points will help the layers blend in with the
main patch much more than anything else. So many forum heads will
insist that you jump straight in with frequency analysers and
multiband compressors, this is a tricky and complicated way of
solving a problem that can often be avoided!
On the subject of filtering, one common
reason for requiring layering is that when you change filter levels,
the weight of the sound can change with it. For instance if you've
got a chunky bass sound with a resonant low-pass filter on it, then
when the filter cutoff is at a low frequency, the resonance will give
you a boost at those low frequencies. But then when you turn up the
cutoff, the resonant boost moves, great for giving that acid
adrenaline feel, but it doesn't help when you wanted to keep the
low-end weight. So in this case, it's often helpful to double the
synth patch with itself, and have one patch with the filter down, low
passed and unchanging. Then high-pass the other, and you can alter
the filter as much as you like, without affecting the weight of the
patch.
Another area where layering synths can
come in extremely handy is with samples, especially melodic
samples taken off an old vinyl. Typically, these may be badly
recorded, lacking in high or low end (or both) but will usually have
loads of character. So in cases like these, you can use the same
techniques, get an unobtrusive synth patch, programme it to match
the sample, and fold it into the mix as subtly as you can to fill out
the sound. With a little tweaking, you'll end up with a
full-spectrum sample that sounds crisp and finely EQ'd but that still
keeps all the character of the original.
The possibilities of layering up your
synth sounds go well beyond the scope of this article, but this
should give you a few ideas on how to proceed! The golden rules are
to keep it simple, make sure you program the layers in detail to keep
them true to the main patch, and watch out for clashing or
overlapping frequencies. Once you've taken heed of these, feel free
to layer away....
Wednesday, 20 June 2012
Get The Web To Work For You!

Last week, we brought you the first part of this look at how artists and musicians can manage their web presence to be as effective as possible. There are a whole wealth of services out there to use - many of them for free. But once you're signed up, up how can you ensure that they serve your needs as well as possible, without eating into that precious music-making time? There's no point having a strategy for promoting your music if it means you don't get a chance to write any! So read on, as we suggest a few hints for getting maximum results from your web exposure...
The first thing is to make sure that prospective fans can find what they want. If you imagine that you're checking out a new band's website, you don't want to read their biography first - you want to hear some tracks. That's the important thing. So to that end, make sure you have obvious links to where people can hear your tunes, and then where they can buy them. Make sure also that they're your best recent tunes - this sounds obvious but so many artists have just a few tracks on their Soundcloud, all from over a year ago. This just makes you look like you've quit!
This point is key - however many sites and accounts you have, you must make sure they're all up to date. If that means cutting back to just a couple, then do so, otherwise it could just be counterproductive. If someone's looking to buy your latest release, and one of your sites says you haven't released anything in 8 months, then you've just lost a sale. If you don't have time to keep everything up to date, then just cut things down a bit - only keep as many sites as you have time for.
Similarly, although it's possible to upload your tracks to any one of a number of sites - Last FM, Pandora, etc, it's arguably not the best use of your time. You could spend weeks making sure you're on every site possible, but so long as you have a good selection of work available in a few key locations, your time will likely be better spent honing your tracks instead. People will find them if they're good enough!
The whole point of all these sites is to make life easier for you. It is not, as a rule, to generate fans. There is only one thing that will guarantee fans come to your page, and that's good music. It's a cliche, but it's also a liberating one – so long as the basics are there (people can hear your music, get in contact with you, find out how to buy your tracks) then you can spend the rest of your time actually writing and recording tracks!
That said, play to your strengths. If you find social networking difficult and tedious, then just do the essentials - news updates, new tracks etc. If you are a natural chatterbox, then indulge it - the more retweets you can get on Twitter, the more comments on your Facebook posts, the more people will see you on their timelines and the more exposure you'll get.
To this end, smartphones are a revelation. With phone apps for Twitter, Facebook, Soundcloud and more, you can update your networks while you're on the bus to work or away for lunch. Apps like Seesmic Ping can synchronise all your social networks, so one status update can be pushed through all your sites, pages and blogs at once. This means you can get more time to spend on your tracks - the important stuff.
There's a lot of talk about things 'going viral' - and once again, this something that can only be achieved if you have cracking content. Videos, jingles, mashups - whatever it is, the most important factor is that you work hard at it and ensure that it's as good as possible. That sounds obvious, but in all the commotion about how to maximise your crowd engagement, it can often be overlooked! Just as you'll never have a number one hit simply by connecting with your fans on Facebook, so your music and videos will only go viral if they're good enough and if people want to share them. One band who have made their videos viral is American rock band Ok Go!
This doesn't negate the whole process of finding fans online, however. The concept of 'web presence' can also include being an active and useful participant on a forum - the respect you can build up will translate into people taking you more seriously when you have something to promote - for instance the chief engineer at one mastering company is a keen contributor on a certain music forum, constantly offering technical advice to other users. It's won him a lot of friends and a lot of business.Overall then, getting your web presence right is crucial - it's your method of converting curious visitors into fans, and of keeping existing fans up to date with what you're doing. But it's also something that should facilitate your musical efforts. No-one gets into a band or artist because of their fun and slick internet profile, and as such you shouldn't devote too much effort to acquiring fans through the internet. But you certainly do need to make sure that if someone lands on one of your profiles, the route from there to listening to your tracks, buying them, or booking you for a set is as simple as possible. So make sure your web presence is complete, simple, and manageable, and then get on and make it work for you!
Thursday, 14 June 2012
Get Your Music Stuck in The Web!
For some of us, it doesn't seem long since the cutting edge of musician's web promotion consisted largely of starting up a Myspace page, chucking a couple of tracks on there, and then furiously adding friends. It's moved on a lot since those heady days; the options available to the average producer or musician now are dizzying. But what's the best way of keeping on top of things? Which tools are really useful, and how can you use them to your advantage without losing hours each week to the social network sites? Let's take a look in a little more depth...
Facebook has been the undisputed champion of social networking over the last few years. It has the most users, the highest view counts, and carries unarguable weight in marketing your stuff online. Since the relatively recent launch of 'Facebook Pages', it has been even more useful, as you can set up a one-stop shop where fans can find biography, booking information and all the rest of it.
So there's step one - set up your Facebook page. Make sure it's clear, has all the information people want, and has links to places where people can hear, and buy, your music. You can add apps like Bandpage, which is a great tool to enhance your page. On this you can embed tracks from your Soundcloud page, pull in your gig details from a number of sites, and generally collate everything a fan could want. The downside is that as Facebook changes constantly, it can stop apps working so well, and the recent switch to Timeline pages has left many apps consigned to a small icon at the edge of the page.
So think back to the days of Myspace - it was once the biggest music networking site, and now it's nowhere. The same will eventually happen with Facebook too. Already, musicians and marketing people are concerned over the use of 'Edgerank' and 'promoted posts'. It's too deep to go into here, but the upshot is that as Facebook is now so popular for marketing, sometimes your status updates will be crowded out of your fans' busy newsfeeds by other people's updates. In turn, you can pay money to get your status updates onto more newsfeeds - but only people who have already 'liked' your page. It's a tricky problem, but the concept of paying to reach people who are already fans has many industry commentators up in arms. It will be interesting to see how it pans out over the next few months, but in the meantime, just remember that you may need to shift your web-focus elsewhere at some point.
A suitable place would be to your own website. Start one now - it doesn't have to be an all-singing, all-dancing affair - just a simple blog site with a customised template will do. Make sure it has links to your main pages on the web, and is updated with your discography and significant news. Otherwise, it can be a very basic site; for smaller artists most people engage through social networks anyway. All it needs to do is provide a central hub for your other web engagements. Tumblr is handy and easy to use, while Posterous has an ingenious interface where you can add blog posts simply by sending an email. For the non-technical, it's a revelation. Both feature 'auto-post' functions, which will spin your content out through your Facebook and Twitter accounts too.
Soundcloud is still one of the best sites for getting your tracks heard; it has a large community and is easy to use. Make sure your tracks are embeddable; this way, people can put them on their blog sites but you'll still get the play counts.
Bandcamp is increasingly popular as an alternative to Soundcloud, especially among independent and self-releasing artists. It offers embeddable players, tracks to stream and download, or you can sell tracks, albums and physical merchandising direct from the site, taking money into your paypal account. It lacks the graphical waveforms of Soundcloud that so many producers love, and also the strong community so crucial for fans to share and discover new music, but the site is improving constantly and is well worth a look, especially for self-releasing artists. Don't forget to check out Official.fm too though. Recently revamped and re-launched, it's now setting itself up as a serious competitor to Soundcloud. If you're a DJ, Mixcloud is the simplest and best site for hosting mixes.
Songkick has also been making waves recently, and it too is getting more useful all the time. Primarily, it's a site where you can create and manage your events - gig and tour details. So artists can keep fans up to date, and fans can buy tickets to events. What makes it more useful though, is the integration with other platforms. If you have an account with Soundcloud, Bandpage, Spotify or many others, they can automatically pull your tour details from the Songkick page - so you only have to put the shows in once.
We still haven't mentioned Twitter - everyone knows what this is, but it can be a highly useful tool for communicating with your fans, getting information out into the world and even networking with other acts - if you need to get tracks to someone you can often just tweet at them to get an email address. It's surprisingly effective for this!
So, with all these sites, you'll essentially have something that is less of a website, and more of a web eco-system. But what should you do with it? We'll run down the strategies of how to create an efficient, useful, and stress-free online existence next week! So make sure you've got the basics sorted for now, and then join us again for some tips on how to use them.....
Facebook has been the undisputed champion of social networking over the last few years. It has the most users, the highest view counts, and carries unarguable weight in marketing your stuff online. Since the relatively recent launch of 'Facebook Pages', it has been even more useful, as you can set up a one-stop shop where fans can find biography, booking information and all the rest of it.
So there's step one - set up your Facebook page. Make sure it's clear, has all the information people want, and has links to places where people can hear, and buy, your music. You can add apps like Bandpage, which is a great tool to enhance your page. On this you can embed tracks from your Soundcloud page, pull in your gig details from a number of sites, and generally collate everything a fan could want. The downside is that as Facebook changes constantly, it can stop apps working so well, and the recent switch to Timeline pages has left many apps consigned to a small icon at the edge of the page.
So think back to the days of Myspace - it was once the biggest music networking site, and now it's nowhere. The same will eventually happen with Facebook too. Already, musicians and marketing people are concerned over the use of 'Edgerank' and 'promoted posts'. It's too deep to go into here, but the upshot is that as Facebook is now so popular for marketing, sometimes your status updates will be crowded out of your fans' busy newsfeeds by other people's updates. In turn, you can pay money to get your status updates onto more newsfeeds - but only people who have already 'liked' your page. It's a tricky problem, but the concept of paying to reach people who are already fans has many industry commentators up in arms. It will be interesting to see how it pans out over the next few months, but in the meantime, just remember that you may need to shift your web-focus elsewhere at some point.
A suitable place would be to your own website. Start one now - it doesn't have to be an all-singing, all-dancing affair - just a simple blog site with a customised template will do. Make sure it has links to your main pages on the web, and is updated with your discography and significant news. Otherwise, it can be a very basic site; for smaller artists most people engage through social networks anyway. All it needs to do is provide a central hub for your other web engagements. Tumblr is handy and easy to use, while Posterous has an ingenious interface where you can add blog posts simply by sending an email. For the non-technical, it's a revelation. Both feature 'auto-post' functions, which will spin your content out through your Facebook and Twitter accounts too.
Soundcloud is still one of the best sites for getting your tracks heard; it has a large community and is easy to use. Make sure your tracks are embeddable; this way, people can put them on their blog sites but you'll still get the play counts.
Bandcamp is increasingly popular as an alternative to Soundcloud, especially among independent and self-releasing artists. It offers embeddable players, tracks to stream and download, or you can sell tracks, albums and physical merchandising direct from the site, taking money into your paypal account. It lacks the graphical waveforms of Soundcloud that so many producers love, and also the strong community so crucial for fans to share and discover new music, but the site is improving constantly and is well worth a look, especially for self-releasing artists. Don't forget to check out Official.fm too though. Recently revamped and re-launched, it's now setting itself up as a serious competitor to Soundcloud. If you're a DJ, Mixcloud is the simplest and best site for hosting mixes.
Songkick has also been making waves recently, and it too is getting more useful all the time. Primarily, it's a site where you can create and manage your events - gig and tour details. So artists can keep fans up to date, and fans can buy tickets to events. What makes it more useful though, is the integration with other platforms. If you have an account with Soundcloud, Bandpage, Spotify or many others, they can automatically pull your tour details from the Songkick page - so you only have to put the shows in once.
So, with all these sites, you'll essentially have something that is less of a website, and more of a web eco-system. But what should you do with it? We'll run down the strategies of how to create an efficient, useful, and stress-free online existence next week! So make sure you've got the basics sorted for now, and then join us again for some tips on how to use them.....
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