Thursday, 21 October 2010

5 Promo Tips for Big Shows

Wow! Good news; You landed that big show! Whether it's a support slot or a packed night, when a gig comes up that you just know is going to be brilliant, you need to make the most of it.

Here are 5 ways to do so!

1. Have too many CDs

Both to sell and to give out - especially if you know there will be influential people there. Getting your music out to people is a lot easier if you actually have your music to give out in the first place. A 3 track CD, preferably with a nicely printed design on it (something informative and relevant to your style - make sure contact details are on there!) should do the trick.

2. Promote it yourself

If you can get people there to see you, they can help to intice the crowd into moving. It's a chain reaction situation - get the front rows moving and it'll slowly echo out further back! So get your mates there, do some flyering and even try and get on local radio to encourage people that are going to help out a local act by going suitably mental on the dancefloor.

3. Find excuses to talk to the bigger acts and promoters

Don't pass up the chance to thank them for putting on the show / allowing you to play with them! While you're at it, you may as well give them a free CD as a token of your appreciation. If you can get chatting and make friends with bigger acts and more successful promoters, that's what's going to help you secure more big shows in future!

4. Mean Business

Get a tonne of business cards printed. This can be a brilliant technique - get some carefully selected fans to hand them out, or be more personal and do it yourself, chatting to as many people who saw you as possible. A business card can be tucked in a pocket rather than being dropped on the floor, making it more likely that the punter will check you out!

5. Jump off something

Well, I suppose "Stand Out" might be better, but I find leaping off PA systems works reasonably well to do just that. If you are a fan of maintaining the integrity of your spine, however, hiring some impressive lights, doing a cool cover or donning some attention grabbing garb may be similarly effective and more pleasing to the venue's health and safety manager.

So get preparing for how you're going to make the most of the opportunity - don't just let it slip!