Wednesday, 27 October 2010

What is Dance-Hop?

It's time to realise that the charts have been crossing over two of the most club-friendly genres for some time now. It's time to pay attention to one of the biggest new sounds of the new millenium. It's time to ask some questions...

What's it about?

Dance-Hop is about merging together offbeat rhythms with constant, 4-on-the-floor ones. The funkiness of hip hop with the driving beats of club music, merging with some of the most uplifting and sexy synths to make a genre so danceable that it could turn a school disco into an underground exclusive clubnight!

When did it start?

It's not a new idea to merge hip hop and dance, but it's never really hit the charts with any weight in the past - the Hip House fad in the 80s briefly combined rap with dance beats, but it's taken a while for the crossover to really find its feet and become accepted in its own right as a chartworthy genre.

How did it start to get popular?

When hip hop and R&B artists such as Flo Rida, Taio Cruz, Will.i.am, Usher, and Akon all followed suit in adding dance and euro pop elements to their songs, the style was cemented into the minds of the masses. Massive hits like "sexy bitch", "dynamite" and "OMG" have really pushed the synth heavy sound to the fore of pop music.

Why is Dance Hop so club-friendly?

The undeniably danceable 4 on the floor kick drum beat that carries the song has been proven again and again to be a success in the club atmosphere, combining that with electro house synths associated so strongly with summer parties and the vocals from rap and R&B give the clubgoers hooks to sing along with. It has it all.

How can I make it?

Get yourself over to primeloops to grab "Da Sound of Bounce" for a start - that pack pretty much sums the genre up perfectly. Experimenting with conventionally dance-y sample packs in a hip hop context (try alternating between a dance beat and a hip hop one) can be a sure-fire success too!

Give square wave synths a chance and be generous with the glistening top end to get that uplifting feel. Most importantly, when writing it, make sure you can't resist dancing to it as you're laying those synthlines down!

Thursday, 21 October 2010

5 Promo Tips for Big Shows

Wow! Good news; You landed that big show! Whether it's a support slot or a packed night, when a gig comes up that you just know is going to be brilliant, you need to make the most of it.

Here are 5 ways to do so!

1. Have too many CDs

Both to sell and to give out - especially if you know there will be influential people there. Getting your music out to people is a lot easier if you actually have your music to give out in the first place. A 3 track CD, preferably with a nicely printed design on it (something informative and relevant to your style - make sure contact details are on there!) should do the trick.

2. Promote it yourself

If you can get people there to see you, they can help to intice the crowd into moving. It's a chain reaction situation - get the front rows moving and it'll slowly echo out further back! So get your mates there, do some flyering and even try and get on local radio to encourage people that are going to help out a local act by going suitably mental on the dancefloor.

3. Find excuses to talk to the bigger acts and promoters

Don't pass up the chance to thank them for putting on the show / allowing you to play with them! While you're at it, you may as well give them a free CD as a token of your appreciation. If you can get chatting and make friends with bigger acts and more successful promoters, that's what's going to help you secure more big shows in future!

4. Mean Business

Get a tonne of business cards printed. This can be a brilliant technique - get some carefully selected fans to hand them out, or be more personal and do it yourself, chatting to as many people who saw you as possible. A business card can be tucked in a pocket rather than being dropped on the floor, making it more likely that the punter will check you out!

5. Jump off something

Well, I suppose "Stand Out" might be better, but I find leaping off PA systems works reasonably well to do just that. If you are a fan of maintaining the integrity of your spine, however, hiring some impressive lights, doing a cool cover or donning some attention grabbing garb may be similarly effective and more pleasing to the venue's health and safety manager.

So get preparing for how you're going to make the most of the opportunity - don't just let it slip!

Thursday, 14 October 2010

To break or not to break

When writing electronic music, there are several schools of thought when deciding how to write the percussive side of things.

But which one suits you? It's time to take a look at what's available for the aspiring beat makers out there...


BYOB (Build your own Beat)

Get yourself a nice drum sequencer and stick some samples in, then build your beat from scratch. This one is for the control freaks out there who want absolutely every part of the beat to be as they envision it.

The advantages of this method are that you get exactly the rhythm you want, with no compromises. It'll also be much more unique to you, and you'll walk away with the smug satisfaction of being the creator of the loop.

The disadvantages include that it can take a while to get it how you want, it can sometimes feel lacking if you can't find punchy / airy enough samples and if you're not feeling inspired, you might get frustrated before you even get to the rest of the sounds in your song!


Loops

Do you despair at making beats from scratch? Find yourself frustrated that you can't just get straight to work on something? It's time to get loopy with some pre-programmed percussion!

Find a rex loop player or something similar (most sequencers natively support .wav file looping) and you can jump in at the deep end by chucking a percussive loop right into the mix, making it sound awesome straight away and giving you a cool starting point.

The advantage here is obviously the speed of access; the workflow with loops allows you to quickly fill up your track with a beat so you can concentrate on the melodies - if you are more of a melody person than a passionate percussionist, perhaps this is the preferred paradigm for you!

The disadvantages are that it might not be unique, particularly if you use a loop that is overused (Amen breaks, I'm looking at you!) - However, by slicing the loop into sections and re-arranging it, you can get something more tailored to your needs. You still won't be able to take individual soloed hits to make cool fills unless you have them separately, though.

So each method has their advantages and disadvantages, but perhaps the way forward lies in another method...


Use Both!

Chucking a loop in and backing it up with some punchy one-shots, or filling out a minimalist beat with an airy, interesting loop means you can get something more unique and not lose your mind trying to perfect that break without any external elements!

While this may still take a while, one way around the aformentioned problem of losing your spark before you can get to the melody-making is to set aside a day for making beats. Build a bunch of breaks, then when you want to make a song, you'll have your own pack of custom loops ready and waiting for you to utilize them in your next smash hit.

Otherwise, use the loop to build the song, then go back at the end and re-build it as you please with your own one-shot beats, so you don't lose that valuable inspiration.


So try some new methods, find the break-making workflow that works for you and get to... uh... work!

Wednesday, 6 October 2010

Synthesix - 6 different methods of making synth sounds

Do you feel you're in a rut with your productions?   Struggling to create new sounds?   Or simply on the lookout to expand your synthesized horizons?

Well here are the synthesix - 6 different methods of synthesizing sounds...

1. Additive

By giving complete control over every harmonic or partial in the sound, additive is one of the most versatile, but also difficult synthesis methods to get to grips with.
However, it's a simple concept - reconstructing complex sounds out of really simple ones.   A collection of sine waves all played at different frequencies to create the sound.

Generally, additive synths will give control over just a few groups of partials, just to simplify things, so it's a little more user-friendly.


2. Subtractive

Far less computationally expensive than additive and very commonly used, subtractive synthesis begins with an oscillator that generates a waveform such as a sawtooth or square wave, then uses filters and the like to remove harmonics from the tone, altering it - kind of like when you say "ahhh" and slowly close your mouth until it becomes an "oooh" (if you can resist actually doing that now, you have an inconceivably strong will!)


3. FM

Frequency Modulation or FM synthesis is a fast-track to interesting and obscure tones.   Perhaps this is why they are so popular with Dubstep producers, who frequently employ FM synthesis to make increasingly more disgusting bass synths.

This is done by frequency modulating a waveform (when the amplitude stays the same, but the frequency is modulated) with another waveform.    This distorts the tone and gives all kinds of unexpected and fun sounds!

If you modulate a wave with another wave that's frequency isn't an integer multiple of the original wave (I'll give you a moment to wrap your head around that one, it took me a while) then you can get dissonant and even percussive sounds from it!


4. PM

Phase Modulation or PM is what you get when some Japanese synth manufacturers decide to prove just how smart they are.   While the rest of the world's computers were struggling under the strain of subtractive synthesis, Casio's researchers let their processors have a holiday with PM.

PM simply processed the samples of each wave at a varying speed.   By reading out the first part of the wave really fast, then holding the loudest point of each high and low point of the wave for longer than normal, it created a really interesting tone with a tiny computational cost.

The most brilliant part however (and much simpler to understand as well) comes when you add in the second wave in the PM synth.   For example - if you have a square wave in slot 1 and a saw wave in slot 2, it would play a square followed by a saw over and over again in quick succession, making a completely new tone.

These are great for making unusual resonant tones.


5. Granular

A close relative of sampling, Granular synthesis involves cutting samples up into really tiny segments of only a few milliseconds long called "grains", then playing them back at different speeds, phases, volumes and pitches to create all kinds of intriguing timbres!

You'll probably know the sound as the one from the film The Matrix, where neo has the silver goo going down his throat after taking the red pill.

It's great for that time-stretchy sound and more for ambient soundscapes and effects than lead synths or basses.


6. Wavetable

Wavetable synths are basically modified additive synths.   They have tables of different waves made up from additive synthesis, saving the user from having to make each individual wave.

Then, they allow the producer to play back the waves looped in quick succession, also allowing them to determine how far through the wave the loop should begin, resulting in some very unusual harmonic sounds!

Wednesday, 29 September 2010

In the Studio with... Lee Coombs

Today's production feature comes from our highly skilled Prime Loops' signing, team member & music producer Lee Coombs!

A seasoned veteran, Coombs first hit the DJ slopes in 1989, bathing himself in the acid house scene at parties all across the UK. Crucial in shaping his all-encompassing approach to DJing and production, this boundary-less approach would become Coombs' trademark, mixing up breaks, house, electro, techno and acid with dexterous assurance.

Coombs is also the author and engineer behind Prime Loops' best selling sample pack releases "Tech Funk Vol 1" and "Tech Funk Vol 2", so there's a high possibility you have come across his work already!

Introduction:

"My name is Lee Coombs and in this article I'll take you through the production process of my track 'Detox' which is one of the singles from my 'Light and Dark' album. It's a classic piece of Lee Coombs Acid House. The main element of most acid tracks is the Bassline. On this track I wrote the Bassline on a Moog Voyager. It makes a beautiful Saw tooth wave and the low frequencies are thundering. I am a huge Moog fan, and recently bought the VX-351 CV expander for the Voyager, effectively turning it into a modular synth. I love the way they make all their stuff so it will interact with each other."

"The other acid sounds come from my Studio Electronics ATC1, It has the changeable filter cartridges in the back and at the moment I have the SEM2600 filter cartridge fitted which makes the sound really boxy and very squelchy. I do have a Roland TB-303 but I didn't use it on this track. Many people associate Acid sounding tracks with the TB-303 but to be honest all you need is a really good Analogue Mono Synth like the ATC1 or a Moog Voyager, well you don't need to go as far as a Voyager, something like the Moog Little Phatty will do equally as well for these types of sounds. All these are recorded into the computer with an RME Fireface 800 sound card. It's very important to have a top quality soundcard for obvious reasons."

The Bassline:


"I start by writing the Bassline and other parts in the sequencer. I use a PC with Cubase 4, I know Cubase 5 is out but I'm doing fine with version 4 at the moment. On this track the bassline has Glide making the notes all bend into each other. It's easy to over do this effect so make sure you have the drum track to play along with as this will have a say on how much glide you're going to use. It's all about the groove and the swing of the track. Everything in the track must fit the groove to make it sound fluid and tight. Then I record a 4 or 8 bar loop into the computer so I have something to work with and build around. Make sure you save your settings on the Bassline synth as you will need to go back later to record longer parts with the filter sweeping up and down as you like to work with building the arrangement of the track."

"Now you have it in the computer I normalize the volume to 0db. I don't tend to use much compression or limiting on parts recorded from Analogue synths too much as all this does is flatten the wave form and although it gets it loud is looses the life and energy it had. I do like to put a sidechain compressor on with the kick drum controlling the threshold. This gives it a bit of bounce with it pumping a little with the drums. Not too much though. If there are fast moving notes in your bassline then only a little sidechain will work. If you have long simple notes you can crank up the threshold and really get a nice effect on the bass, but that's for a different type of track to this one."

"If the main part of the track is the bassline then some of the higher frequencies will probably need to be turned up. But wait until you have all the other parts written before you commit to any of this. Sometimes I like to use a sub bass under the bassline sound. So I cut the top bassline from about 150db and lay the sub underneath it, making sure that it is cut from about 150db up. These 2 tracks must be identical in their construction of the midi part. This will make them blend into each other creating one big sound once they have been mixed."

The Drums:

"There are millions of drum sounds available now a days. I have to be honest I don't use drum machines. I am happy with using good quality samples and playing them with a decent sample player such as Native Instruments Kontakt. I always seem to head towards the old school Roland sounds such as 606, 707, 808, and 909. They just seem to work so well with dance music."

"Detox has very techno sounding drums, I used 909 hihats and built up the energy through the arrangement by programming the Open hat to come in more often and in some parts take the place of the closed hat. By changing the hihats throughout the track it will make it sound a lot more interesting and way more exciting. But the key is to keep the same groove all the way through the track. This is the most important thing."

"If you can bring in more drums and make it busier while building on the same groove you are on to a winner. Don't have too many sounds though as everything still needs it's own space. Kick Drums are a very important element as they can determine the whole sound and even the vibe of the track. I have a bank of favorite kicks that I always seem to head for. It all personal taste really."

"The middle section of Detox slows down the tempo from 126bpm to about 100bpm and then speeds it back up again after the breakdown. This section has live sounding drums which I sourced from Spectrasonics Stylus. I love this application for its versatility and the ability to audition every loop at any tempo instantly. Then you drag the midi part over to your arrangement and then you can go in and edit the loop and even quantize it to fit perfectly with your track and groove. Its all about the groove remember. Because this track has tempo changes Stylus is great because you are playing the sounds without timestretching them, same as triggering a sampler. As each different drum sound and part of the loop is triggered by the midi part in the arrangement."

"When you are happy with the arrangement of the parts render each part down to audio. Then you can start to process it. I always feel that I want to see the waveform on the screen as I do each process, such as compression, EQ, Reverb etc. This lets me see if I am doing too much or not enough to the sound. I like to normalize everything and then compress, EQ, apply Reverb to give them space. I don't tend to put much reverb on the main drum sounds as they loose energy and get a bit washed out. But I love to add lots of Big room reverb to things like Rimshots and Claves. This can make your drum track sound huge on its own. Then work up from the bottom and pan out left or right so the higher frequency sounding drums are panned out furthest although I like to keep Hi Hats fairly in the middle as they are so integral to the groove."

Main parts:

"In a track like 'Detox' when you have a large sounding Bassline that pretty much fills the frequency range there isn't much room left for other Main lead sounds. So to make the track more interesting I have another acid sounding Analogue sound in the breakdown sections. This time it's more concentrated in the higher frequencies with not much bass. Pretty much cut completely from about 150Hz down. This gives a great contrast to the bass and keeps the energy flowing through the track."

"I made parts with lots of busy notes kind of like writing an arpeggio. I didn't use to much glide on these as again it made a nice contrast to the bassline. Delay works very well on the high notes and you can create a new sounding riff if you get the delay time to swing nicely with the track. Again its completely personal preference and there are no real rules. The only thing you have to ask yourself is does it sound good?"

Effects:

"I use the Voyager to make most of my sound effects. It's so versatile that I can pretty much get what I want within a matter of seconds, record it in the computer and then move on to the next sound. I make white noise sounds and then filter them up and down with the track and then after they have been recorded and EQed (cut everything below about 1000Hz on these noise effects as they fill the whole frequency range) I like to Sidechain them similar to the bassline but more intensely. This is a very popular production technique at the moment."

"White noise sounds good when it's turned on straight away along with the rest of the track, such as after a breakdown etc. It's good to be as creative as possible with this. The Voyager has a space effect which will pan the two different sounding filters and so giving a much more interesting sound to the effect. Generally effects only need to be on when there is nothing else filling that space as much of the time 'less is more' with these tracks. Also the less you use them the bigger effect they will have when they come on."

"If you are using sounds from big keyboards such as a voyager then you will not need to do much processing to the sound at all. Maybe a little EQ to shape it into your track. Because it's a live machine every note is different to the last one which gives it a life all of its own. This is something that not many Soft Synths can do because they are all thinking in One's and Zero's digitally which means they ending up sounding the same a lot of the time."

"I love to come back out of the Fireface and send my effects and other Lead sounds into one of my collection of Pedal boxes. I have the Moogerfooger Anolog Delay, Ring Modulator, Phaser and the MURF. I use the external input on the Voyager quite often as that is one hell of a filter, sounds great on percussion loops and Break Beats. Also I have a pedal called the Crowther Audio 'Prunes and Custard' (from New Zealand, I picked it up while touring once in Australia) which is a 'Harmonic Generator Intermodulator'. This gives a distorted craziness to your sound that is great for lying over the top of the original sound such as a lead stab or arpeggio."

"My favorite effect is by far the Analog Delay. This creates a beautiful sound and fills gaps in just the right way. As it's live, you can really ride the feedback and listen to your sound get churned inside out while it evolves. It's a great replacement for white noise and sounds a whole lot more exciting. There are plugins that will do this well such as the Softube 'Tube Delay' but there's something about the sound of the Moog that no plugin can beat."

Vocals:


"One effect that has been working very well on my vocals is to duplicate the track, lay them on top of each other and then pitch down by 2 or 3 semitones (or more even) the second track; this fattens up your vocals massively and makes them sound a lot more vibey in the mix of the track. You may need to EQ the second track to get it to sit correctly. Obviously this wont work on full songs or some types of voice but for one or two word vocal stabs it's great. Also the analog delays come in very useful on these parts. Not on all of them but generally the vocals that are used in breakdowns or parts leading up to a breakdown where you want to achieve more tension in the track."

Arrangement:

"As all the parts of the track are created I place them in a rough arrangement. Then as more things are added I can generally hear what else needs to be made to make the track work. As most of my sounds are recorded live there isn't too much automation, only getting the delays to tail off correctly. But when I have done my basic arrangement and I am happy with the structure of the track I then do the final automating of any effects that might be from a plugin. My favourites are the Softube - Tube Delay and the Ohm Force - Hematohm, these are very versatile units that will give you all the delay and pitching effects plus more that you could ever need creating huge build ups and great tension in the track."

Main outs:

"I generally group tracks together, basically Kick, Snare, Percussion, Drum Subgroup, Bassline, Top Bassline sound (if there are two parts to the Bassline sound layered on top of each other) Lead sounds, FX, and Vocals they all go out the Main Outputs where I have a compressor just jelling the top frequencies together. Roughly -2db on the Threshold with a good mixdown setting. Something like 10ms attack, 40ms release, 3:1 ratio, Auto gain on etc. Then I have the Sony Oxford Inflator, threshold set at 0db, using it as a limiter to stop the levels flying into the red when things get busy. It gives great warmth and fattens the sound with its Effect level setting. I like to have this at about 28% most times."

"Then when I'm happy with the track it should be good to render down for mastering. If I want to play the track out in the club I make a new arrangement and then use the Waves L3 Multimaximizer. This has amazing abilities of getting your track very loud whilst keeping most of the dynamics all there. I usually get about another 3-5db out of my track with this Limiter. I wouldn't send this limited version to be mastered as you definitely loose some dynamics but for a road test it's great!"

Check out all of Lee's creations for Prime Loops here!

Friday, 24 September 2010

Making the most of SoundCloud

It's the biggest thing since sliced bread (or at least Reggae Reggae Sauce) for internet-savvy musicians. Allowing you to upload songs, embed snazzy little flash widgets and share music with other artists and fans in a clean, richly creative environment for free. Not too shabby - but some of the greatest uses of the soundcloud framework are still being discovered. Take a look at a few of them...


Community-based music creation

Have you ever shown a song to your friends and found out that there's one bit they all don't like, or something they think you should have done more? Well a clever use of soundcloud is to upload iterations of your work. Allow the Works in Progress of your tunes to be streamable so your audience can take part.

Your fans can suggest new ideas, warn you from making mistakes, even help you improve your production techniques if they themselves are technically inclined. Then you can continue to upload new versions until you are happy with the final result - having created it with help from all of your online amigos!


Make Musicians your fans

Find some artists on there that you like and get involved in their process. Give them ideas and suggestions enough and they'll be intrigued enough to check you out. Especially if you say something like "You might want to try this technique I used in my song 'Cyber Awesome Death Face'".

Whether or not you pick the first 4 words that come into your mind to name your tunes, this could result in collaborations, new fans and new friends from your promotional activities. The best way to get an active audience is to interact with it!

Creative Commons

Thanks to the creative commons license, you can use the power of giving your music away for free to get it all over the internet. Creative Commons licenses allow YouTube users to use your tunes on videos that could become viral hits.

They allow your tunes to be exposed to a massive audience and there will inevitably be people asking "Who made the music for this??!?!??" (With that many question marks). You can happily point them towards your soundcloud for an answer, or perhaps the video's creator will do so for you since I'm sure they'd be happy to add a little link in the description to your page.

Blogs and podcasts are also going to be happy to listen to your tunes, promoting them if they find themselves enjoying what they hear. That's when those widgets really come in handy!


So there are a few methods of utilizing the cloud to distribute your sound! Think about it enough and maybe you can think of some other methods of making the most out of some of the awesome websites out there!

Thursday, 16 September 2010

5 ways to promote yourself outside of the internet

It's very easy to find yourself stuck inside the box these days - the internet is so big that you can be forgiven for thinking it's the only worthwhile method of generating new fans!

But back in the days before the internet, people had to do other things to get the word out...

Here are a few suggestions for how you can expand your fanbase without getting RSI!


1. Take to the streets

The original and... well, maybe not best, but it can still yield some good results if you pick your places and people correctly. Just like those flyer-handing-out people you find in all the city centers, find somewhere to set up shop for the day and chat to people that look like they're from your fan-base.

Well, some of you might say this is stereotyping, but to that I say that stereotypes exist for a reason! If you write trance music and see someone in a Tiesto Tee walk past, chances are they're more likely to enjoy your tunes than the kid in the Slipknot hoodie. Approach people, play them some mp3 clips and tell them where your nearest show is.

If you leave them with a business card they can put straight in their pocket with your web details on, then you can continue the fan-artist relationship online when you log on upon returning home.


2. Go to Gigs

When possible, instead of going to the streets, find out where some big artists with a similar sound to you are playing, then hit the queues outside the venue.

Again, chat, make friends and don't forget to mention how awesome your latest tune is!


3. Networking events

There are several musical events around the country - go to them! Talk to everyone. Make fans out of the gear manufacturers and the website developers. Everyone there is passionate about music, so they're a really receptive audience!

It's also a great way to keep up to date with what's going on in the industry. As with all the methods, a great way to make new fans is to make friends! Friends help you out by coming to shows and buying music.

If enough friends do it, the fans will eventually follow - friends of friends are probably going to be the first wave of fans that you don't actually have in your address book!


4. Arrange flash-mobs

Here's one for the more adventurous of you - A Flash Mob is where you organise a bunch of people to do something unusual at an allotted time in a public place.

Check youtube for examples - there are instances of thousands of people freezing in position, a group of pirates appearing from nowhere and having a fight in a town square, and even a dinner party on a tube train.

If you can organise your fans and friends to do something obscure to promote your tunes, not only will it make them feel more tied in to you as a musician, but it will no doubt raise awareness, so long as you leave the people thinking "Uh... What just happened?".

If you can also leave them with a business card explaining where they can find out what just happened, so much the better!


5. Contact local Radio

Local Radio stations are a great way to practice your interviewing technique and to get your tunes out to the people down the road without going door-to-door (though you could try that too - if it works for the Mormons it could work for you!)

Just give them a call and remember - make friends. I've previously had friends in local radio that have moved up to bigger and better things in more popular radio stations, taking their willingness to assist a local mate with them! Very handy.


I'm sure you can come up with plenty of other ideas, but here are 5 to get you started. So get out of the studio for a while, rest your eyes and build your social network!